How to Use Hype Chat for Customer Research

How to Use Hype Chat for Customer Research

Customer research is a cornerstone of successful marketing, but traditional methods—like focus groups or surveys—can be costly and time-consuming. Hype Chat's Customer Insights feature transforms this process by enabling synthetic research with personas tailored exclusively to your brand. This allows you to engage directly with virtual customer personas, test ideas, and gain actionable insights quickly and efficiently.

Here’s how to use Hype Chat to streamline your customer research efforts.

Why Use Hype Chat for Customer Research?

Hype Chat's Customer Insights feature is built for marketers who need fast, reliable insights without sacrificing depth or accuracy. It offers:

  • Brand-Specific Personas: Personas are pulled directly from your Customer DNA, ensuring they reflect your unique customer segments and marketing needs.
  • Ad Testing Made Simple: Upload creative assets to validate ad concepts and optimize before launch.
  • Real-Time Research: Gather insights instantly without the delays of scheduling and running in-person research sessions.

Step-by-Step Guide to Using Hype Chat for Customer Research

1. Accessing Hype Chat

To get started:

  1. Click on the Chat icon in the left-hand navigation bar.
  2. At the top of the chat screen, switch to Customer Insights mode. This mode is specifically designed for conducting customer research.


2. Select Your Brand-Specific Personas

Hype Chat uses customer personas derived from your Customer DNA, which you create in the DNA section of the platform. These personas are unique to your brand and include insights such as:

  • Demographics (e.g., age, location, income level).
  • Behaviors and preferences.
  • Pain points and goals relevant to your product or service.

For example, if your brand sells eco-friendly beauty products, your personas might include:

  • The Sustainable Skincare Enthusiast: A millennial focused on clean beauty and environmental impact.
  • The Budget-Friendly Buyer: A consumer looking for affordable, eco-friendly options.

Select the persona you want to interact with, and Hype Chat will simulate responses as if this persona were participating in a live market research study.

3. Upload Ads or Creative Concepts

If you're testing ideas or creative assets:

  1. Use the attachment icon (paperclip) to upload files such as images, PDFs, or videos.
  2. Add context by describing what you’re testing. For example:
    • “How does this ad resonate with your values?”
    • “Do you find this call-to-action clear and compelling?”
    • “Would this product appeal to someone with your lifestyle?”

Hype Chat personas will respond based on their programmed characteristics, providing targeted, actionable feedback.

4. Ask Research Questions

Dive deeper into customer insights by asking open-ended or specific questions. For instance:

  • Exploring Preferences: “What do you look for in a product like this?”
  • Evaluating Messaging: “Does this tagline resonate with you?”
  • Understanding Barriers: “What concerns might prevent you from purchasing this product?”

The responses are designed to reflect the mindset, values, and priorities of the persona, giving you a realistic view of how your target audience might react.

Real time conversation example with one of the personas we created on Chat.


5. Iterate in Real Time

Unlike traditional research methods, Hype Chat allows you to:

  • Refine your questions on the fly.
  • Test multiple ideas or iterations in a single session.
  • Compare feedback across different personas for a comprehensive understanding of your customer base.

Example Workflow: Testing an Ad for a New Product Launch

Here’s how a workflow might look using Hype Chat:

  1. Select Persona: Choose The Sustainable Skincare Enthusiast.
  2. Upload Ad: Share an image of your new ad featuring eco-friendly packaging.
  3. Ask Questions:
    • “Does this ad align with your values as a sustainable shopper?”
    • “What would make this ad more compelling?”
  4. Analyze Feedback: Use the persona’s responses to refine your messaging or visuals before launch.

Key Benefits of Using Hype Chat for Customer Research

  1. Personalized Personas: Unlike generic research tools, Hype Chat builds customer personas specifically for your brand, ensuring feedback is highly relevant.
  2. Cost and Time Savings: Skip traditional focus groups or surveys and access instant feedback.
  3. Actionable Insights: Gather detailed, persona-specific insights to refine strategies and creative assets.
  4. Scalable Research: Engage with multiple personas in a single session or test ideas across various customer segments.

How Customer Personas Are Created

The personas you see in Hype Chat are built exclusively for your brand using the Customer DNA feature of the platform. When setting up your Customer DNA, you’ll define:

  • Demographic and behavioral characteristics.
  • Unique needs, goals, and pain points.
  • Buying habits and motivations.

This ensures that the personas reflect your actual customers, giving you a reliable foundation for research.

Example of a persona description inside CustomerDNA.


Ready to Get Started?

Hype Chat’s Customer Insights feature makes it easier than ever to conduct customer research. Whether you’re testing ads, exploring customer needs, or refining your messaging, Hype Chat helps you make data-driven decisions quickly and confidently.

To start:

  1. Log in to Hype AI.
  2. Click Chat > Customer Insights.
  3. Select one of your brand-specific personas and start asking questions or uploading creative assets.

With Hype Chat, smarter, faster customer research is just a few clicks away.

How to Use Hype Chat for Customer Research

How to Use Hype Chat for Customer Research

Customer research is a cornerstone of successful marketing, but traditional methods—like focus groups or surveys—can be costly and time-consuming. Hype Chat's Customer Insights feature transforms this process by enabling synthetic research with personas tailored exclusively to your brand. This allows you to engage directly with virtual customer personas, test ideas, and gain actionable insights quickly and efficiently.

Here’s how to use Hype Chat to streamline your customer research efforts.

Why Use Hype Chat for Customer Research?

Hype Chat's Customer Insights feature is built for marketers who need fast, reliable insights without sacrificing depth or accuracy. It offers:

  • Brand-Specific Personas: Personas are pulled directly from your Customer DNA, ensuring they reflect your unique customer segments and marketing needs.
  • Ad Testing Made Simple: Upload creative assets to validate ad concepts and optimize before launch.
  • Real-Time Research: Gather insights instantly without the delays of scheduling and running in-person research sessions.

Step-by-Step Guide to Using Hype Chat for Customer Research

1. Accessing Hype Chat

To get started:

  1. Click on the Chat icon in the left-hand navigation bar.
  2. At the top of the chat screen, switch to Customer Insights mode. This mode is specifically designed for conducting customer research.


2. Select Your Brand-Specific Personas

Hype Chat uses customer personas derived from your Customer DNA, which you create in the DNA section of the platform. These personas are unique to your brand and include insights such as:

  • Demographics (e.g., age, location, income level).
  • Behaviors and preferences.
  • Pain points and goals relevant to your product or service.

For example, if your brand sells eco-friendly beauty products, your personas might include:

  • The Sustainable Skincare Enthusiast: A millennial focused on clean beauty and environmental impact.
  • The Budget-Friendly Buyer: A consumer looking for affordable, eco-friendly options.

Select the persona you want to interact with, and Hype Chat will simulate responses as if this persona were participating in a live market research study.

3. Upload Ads or Creative Concepts

If you're testing ideas or creative assets:

  1. Use the attachment icon (paperclip) to upload files such as images, PDFs, or videos.
  2. Add context by describing what you’re testing. For example:
    • “How does this ad resonate with your values?”
    • “Do you find this call-to-action clear and compelling?”
    • “Would this product appeal to someone with your lifestyle?”

Hype Chat personas will respond based on their programmed characteristics, providing targeted, actionable feedback.

4. Ask Research Questions

Dive deeper into customer insights by asking open-ended or specific questions. For instance:

  • Exploring Preferences: “What do you look for in a product like this?”
  • Evaluating Messaging: “Does this tagline resonate with you?”
  • Understanding Barriers: “What concerns might prevent you from purchasing this product?”

The responses are designed to reflect the mindset, values, and priorities of the persona, giving you a realistic view of how your target audience might react.

Real time conversation example with one of the personas we created on Chat.


5. Iterate in Real Time

Unlike traditional research methods, Hype Chat allows you to:

  • Refine your questions on the fly.
  • Test multiple ideas or iterations in a single session.
  • Compare feedback across different personas for a comprehensive understanding of your customer base.

Example Workflow: Testing an Ad for a New Product Launch

Here’s how a workflow might look using Hype Chat:

  1. Select Persona: Choose The Sustainable Skincare Enthusiast.
  2. Upload Ad: Share an image of your new ad featuring eco-friendly packaging.
  3. Ask Questions:
    • “Does this ad align with your values as a sustainable shopper?”
    • “What would make this ad more compelling?”
  4. Analyze Feedback: Use the persona’s responses to refine your messaging or visuals before launch.

Key Benefits of Using Hype Chat for Customer Research

  1. Personalized Personas: Unlike generic research tools, Hype Chat builds customer personas specifically for your brand, ensuring feedback is highly relevant.
  2. Cost and Time Savings: Skip traditional focus groups or surveys and access instant feedback.
  3. Actionable Insights: Gather detailed, persona-specific insights to refine strategies and creative assets.
  4. Scalable Research: Engage with multiple personas in a single session or test ideas across various customer segments.

How Customer Personas Are Created

The personas you see in Hype Chat are built exclusively for your brand using the Customer DNA feature of the platform. When setting up your Customer DNA, you’ll define:

  • Demographic and behavioral characteristics.
  • Unique needs, goals, and pain points.
  • Buying habits and motivations.

This ensures that the personas reflect your actual customers, giving you a reliable foundation for research.

Example of a persona description inside CustomerDNA.


Ready to Get Started?

Hype Chat’s Customer Insights feature makes it easier than ever to conduct customer research. Whether you’re testing ads, exploring customer needs, or refining your messaging, Hype Chat helps you make data-driven decisions quickly and confidently.

To start:

  1. Log in to Hype AI.
  2. Click Chat > Customer Insights.
  3. Select one of your brand-specific personas and start asking questions or uploading creative assets.

With Hype Chat, smarter, faster customer research is just a few clicks away.