Customer DNA is a powerful tool that helps you create highly targeted content by leveraging user personas that bring to life your target audiences. This guide will walk you through the simple process of setting up and utilizing CustomerDNA to enhance your content creation workflow.

In just a few minutes, you'll learn how to:

1. Access the CustomerDNA feature
2. Create detailed, customized personas
3. Use these personas to inform and elevate your content

By following the following steps, you'll be able to tap into the full potential of Customer DNA, allowing you to craft more engaging and relevant content for your target audience. Let's begin!

Step 1. From the Hype home screen, navigate to the menu on the left column and hover over “DNA”, then click on "Customer DNA".
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Step 2. Click on the plus sign to create your new persona. Once this is done, a new module will show at the bottom

Step3. In this new screen, you will be able to give your persona a name, a face, and an in-depth description. Let your creativity run free and add as many details as you can to create a complete personality. This will be the core essence of all the content you create for this persona.

Pro tip: For an effective persona description, include detailed information to set the context. Describe their interests and core values to understand what drives them and outline their daily routine, habits, and lifestyle choices to paint a clearer picture of their day-to-day life. Elaborate on their goals, and what motivates them. You can even identify common obstacles they face and issues they seek to resolve. Feel free to add shopping habits, brand preferences, and media consumption to understand how they interact with the world.