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How to set up Brand DNA

How to set up Brand DNA

Learn how to set up Brand DNA in Hype to streamline your brand's identity and voice. This guide will walk you through entering your website, confirming your logo, and customizing your brand information. Follow these steps to define your brand colors, logo, target audience, and brand voice, making your content creation process with Hype more efficient.

‍Setting Up Your Brand with BrandDNA: A Step-by-Step Guide

BrandDNA is a foundation of Hype AI, designed to ensure all content and marketing efforts align perfectly with your brand identity. Here’s a detailed guide to help you set up your brand in BrandDNA and start leveraging the platform effectively.

Step 1: Access BrandDNA

  1. Log in to your Hype AI account.
  2. On the left navigation bar, locate the DNA icon near the bottom.
  3. Click on BrandDNA to begin.

Step 2: Input Your Brand URL

  • Start by entering your website’s URL. The system will automatically pull critical information such as:some text
    • Brand colors
    • Logos
    • Slogans
    • Social media links

Step 3: Review and Edit Information

  1. Verify the automatically imported details:some text
    • Check logos for accuracy. You can upload additional versions if needed (e.g., PNG, JPEG).
    • Ensure the color palette reflects your brand’s identity. Adjust hex codes if necessary
  2. Confirm the slogan and brand description are up-to-date and relevant.

Step 4: Define Your Tone of Voice

  • Navigate to the Tone of Voice section:some text
    • Select or add adjectives that represent how your brand communicates (e.g., “friendly,” “confident,” “sophisticated”).
    • Add "don't" adjectives to avoid undesired tones like “aggressive” or “formal.”
  • This will ensure all generated content aligns with your brand’s unique style

Step 5: Set Visual Principles

  • In this section, select visual guidelines that align with your brand’s aesthetics:some text
    • Examples include “minimalist,” “bold,” or “organic.”
    • Customize these principles to shape the tone and style of all visuals created.

Best Practices

  1. Keep Information Updated: Regularly review and update your BrandDNA to reflect changes in branding.
  2. Collaborate Across Teams: Share access with marketing and design teams for consistent execution.
  3. Leverage AI Feedback: Use Hype AI’s insights to continuously refine your branding strategy.

By following these steps, you can harness the full potential of Hype AI to create cohesive, impactful marketing content that resonates with your audience.