How to Create Content for a Specific Target Audience in Hype AI

With Customer DNA in Hype AI, you can create content designed for a specific audience persona. This guide walks you through selecting a target audience inside the briefing console to ensure your messaging is more relevant and engaging.

Creating content that truly connects with your audience is easy with Customer DNA in Hype AI. This feature ensures your messaging resonates with the right people by tailoring tone, style, and approach based on your selected audience persona.

Step 1: Open Studio and Choose a Brief

Go to Studio and select the content brief you want to generate.

Step 2: Access the Customer DNA Filter

Before clicking Generate, click the filter icon in the top-right corner of the briefing console. Scroll down to find the Customer DNA section.

Step 3: Select Your Target Audience

Hover over each persona to preview details, then click on the one that best fits your content goal.

Step 4: Generate Content

Once selected, hit Generate, and Hype AI will craft content specifically designed to resonate with that audience.

Why This Matters

Using Customer DNA helps you avoid generic content that might not resonate with your audience. Instead, your content becomes more impactful, relatable, and effective, increasing engagement and driving better results.

If you need help setting up Customer DNA personas or fine-tuning your audience targeting, your Customer Success Manager is always available to assist.

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