Product Announcements
5 min

September 2024 Product Announcements - Hype AI Version 1.3

Hype AI

Hype AI Version 1.3 Now Available

We're thrilled to announce the release of Hype AI Version 1.3, bringing significant improvements to enhance your marketing workflow. Here are the key updates now available to customers.

1. Reimagined User Interface

We've overhauled our UI to make your experience more intuitive and efficient.

  • Redesigned Homepage. Easily resume your work with a layout focused on quick access to recent projects.
  • Quick Access to Marketing Briefs. A new "+" button provides instant access to over 50 marketing brief templates no matter where you are in the app.
  • Global Search Functionality. Find what you need faster with our new search feature that covers all briefs and files.
  • Streamlined Collaboration. Inviting teammates to your workspace is now simpler than ever.

2. Next Generation Content Generation

Experience a new level of content creation with HypeStudio.

  • Generate integrated original content. Today nearly all AI platforms generate content that considers a single medium. MidJourney creates Images.  ChatGPT does text. At HypeAI we know that our customers need thoughfully composed content that is immersive, engaging and ready to be shared with customers, co-workers or your board. Starting with the Blog Post brief in Hype Studio, you can now create integrated content that combines text, images, and graphics seamlessly.  We are rolling this integrated approach across all briefs over the next 4 to 6 weeks.
Example 1: An original Competitive Analysis generated and automatically formatted using HypeStudio. In this example we asked HypeStudio to generate a competitive analysis of the streaming services considering Netflix, Apple TV and Disney Plus. Example 2: An original Consumer Persona generated to bring to life a target audience for a food brand targeting women seeking a healthier lifestyle.

3. Your Brand's Unique Visual Identity

HypeStudio's Text-to-image brief has been upgraded to better understand your brand or campaign styles.

  • Reference Images. Upload an image to inform the style of a new AI-generated image, ensuring consistency with your brand aesthetics.
  • Brand Consistency. This feature is particularly valuable for marketing teams looking to maintain a cohesive visual identity across assets.
The first image of the cocoa beans were used as a Style reference image to generate the other images. You can see how the unique style elements were picked up in the other images. For example the colors, tone, lighting are carried over.


Also please note we have stopped using the HypeWriter product name.  As much as we loved the name, we decided to simplify the experience. Now all capabilities that were in HypeWriter are now available in HypeStudio.

Stay tuned for more updates as we continue to enhance Hype AI. We're committed to providing you with cutting-edge tools to elevate your marketing efforts.

Thank you for your continued support and trust as we build Hype AI for you.

Further reading