Case Study: Building a New Brand and Website for ServicePoint

ServicePoint, an IT services company, wanted to revamp its brand and online presence. With a need to differentiate themselves in a competitive market, ServicePoint aimed to create a strong brand identity and develop a cohesive, SEO friendly website that integrates smoothly with their existing branch sites. The challenge was to unify their messaging across multiple branches while maintaining unique strengths and offerings of each division.

Project Goals:

• Establish a distinct and memorable brand identity for ServicePoint.
• Develop a modern, user-friendly website that merges seamlessly other branch websites like Core Technology Solutions, INNO4, SmartSource, PremiseLink, and High Wire Technical Services.
• Expand content by creating over 15 new pages, including a comprehensive careers page.
• Ensure brand consistency across all touchpoints while highlighting ServicePoint's expertise in IT services and technical solutions.
• Improve the company’s online visibility and search engine rankings.

Key Actions:

1. Website Creation:
An existing website was redesigned and developed to guarantee a smooth integration with existing branch websites. The design focused on user experience, with intuitive navigation and clear calls to action. Additionally, we implemented SEO strategies such as keyword optimization and internal linking to improve search engine performance.

2. Content Expansion:
The project included creating over 15 new web pages to enhance the site’s depth and value. This included a detailed careers page featuring new integrations, images, and job descriptions to attract top talent. The goal of the company is to double the amount of employees in 2025.

3. Ad Updates:
LinkedIn ads were updated to align with the new website content, with new text, caption, images and call to actions.

In addition, the ad strategy was enhanced by targeting specific industry segments and geographies. Analytics tracking was implemented to measure the effectiveness of each campaign, enabling continuous optimization. A/B testing was also conducted to refine messaging and creative elements.

4. Optimized Mobile Version:‍
We also ensured that the website was mobile-optimized and compliant with accessibility standards to reach a broader audience and provide an inclusive browsing experience. Advanced analytics tools were integrated to track visitor behavior and measure the success of the redesign.

Outcomes:

• Brand Awareness: The refreshed brand identity made ServicePoint more recognizable and attractive to potential clients.
• User Engagement: Website enhancements led to an increase in user engagement, with more visitors spending time exploring the site.
• SEO Improvements: The strategic SEO efforts resulted in a noticeable increase in organic traffic, boosting ServicePoint’s online visibility.

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Through this project, ServicePoint successfully strengthened its brand, improved its website functionality and SEO, and enhanced its ability to attract both clients and talent. This optimized approach ensured that all aspects of their digital presence were aligned and effective.