August 2024 Hype AI Product Announcements and Upgrades

Hi everyone, we are excited to announce several major upgrades to our image generation capabilities, we began rolling out to users this month.

This update represents a significant leap forward in AI-generated visuals, addressing key areas our customers have been asking for.

First, we've fine-tuned our model to produce dramatically higher quality images. This upgrade effectively eliminates many of the telltale signs of AI-generated content, resulting in more natural and professional-looking visuals brands can trust.

Second, we've integrated our proprietary BrandDNA, CustomerDNA, and ProductDNA technologies directly into the user interface. This allows for seamless selection of brand-approved visual styles, precise targeting of customer demographics, and easy incorporation of existing product images.

Lastly, we've expanded creative control for our users. You now have the flexibility to specify image sizes, styles, lighting conditions, and camera angles. We've also added a reference image feature, allowing you to upload inspiration images to your brief.

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We hope you enjoy creating lots of fun images.

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